The combination of cloud-based data, devices, and software that allow us to search and share, and artificial intelligence capable of semantic understanding heralds the rise of a collective intelligence. The Internet, Jeffrey Stibel argues, is not just becoming like a brain. It is a brain: It ingests data, processes them, and ?provides answers without knowing questions.? As our cognitive processes are increasingly shared with devices, networks, and the physical environment, our sense of self increasingly morphs to become the sum of our connections and relationships. Rather than one single identity, we each have a personal identity ecology combining our real and virtual selves and our semantic links floating in the global mind (?Noosphere?). Google?s Sergey Brin calls this having ?the entire world?s knowledge connected directly to your mind.?
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